Nie Xiaomei

Xiaomei Nie is an Associate Professor at Tsinghua SIGS and the director of the communications office. Her academic interests include global brand communication, social innovation and digital design, and art and design theories. Her recent work focuses on interdisciplinary research at the intersection of design and information technology, such as digital media applications in cultural heritage preservation, education, healthcare, brand communication, and social innovation.

She has published three books and over 60 academic papers. Her accolades include the Shenzhen City Outstanding Achievement Award in Philosophy and Social Sciences, the Tsinghua University Teaching Achievement Award, and the Tsinghua University Online Teaching Innovation Case Award, Outstanding Course at Tsinghua SIGS and Shenzhen City Elite Shared Course etc. Under her supervision, students have won more than 70 awards in international and domestic innovation design competitions.With extensive experience in corporate brand strategy and communication, Prof. Nie has planned and executed projects that received over ten honors, including the China’s Top Ten Marketing Campaigns and the China Media Innovation Marketing Award.

Prof. Nie is also an accomplished artist and critic, working in ceramics, oil painting, and digital media. She has published art books and critical essays, and is a member of the Guangdong Artists Association, the Guangdong Young Artists Association, and the Women Ceramic Artists Committee of the China Ceramic Industry Association.

Prof. Nie earned her Bachelor's degree in Radio /TV Journalism and her Master's degree in Communication from Xiamen University. She obtained her Ph.D. in Design from Tsinghua University. Under the support of the China Scholarship Council's High-Level University Graduate Student Joint Training Program, she conducted research and studies at Columbia University in the United States.

Period 2019.12-   Tsinghua University, Design, Associate professor

Period 2013.10-2019.9 Tsinghua University, Design, Assistant professor

Consultant, CCTV  China national brand project

Master ‘s Tutor, School of Journalism and communication, Xiamen University

Invited expert, Public Opinion Studio, Shenzhen Propaganda Department

Public Relations Consultant, Shenzhen City Administration

Design for Social Innovation (SIGS)

Design Thinking and Method of Cross-media  (SIGS)

Brand Image Communication and Management (SIGS)

Design thinking and practice (SIGS)

Art Principles (SIGS)

Appreciation of Chinese and foreign art (SIGS)

Narrative Expression (SIGS)

Art and design theory, interactive media design, brand and communication

Professor Nie's primary research areas include: global brand communication strategies, social innovation and digital media design, as well as art theory and practice. Her work focuses on interdisciplinary research integrating communication studies, design, and information technology, employing digital design to advance brand strategy, cultural heritage preservation and innovation, educational innovation, healthcare, and other fields to promote social innovation and cultural communication.

Current Research Projects:

1.Digital Design for Social Innovation: Conducting theoretical and applied research in the field of social innovation design. At the Shenzhen Key Laboratory of Next-Generation Interactive Media Technologies, she leads the team of interactive media design research  applying digital media design to cultural heritage conservation and innovation, educational innovation, healthcare, and other areas of social innovation.

2.Global Brand Communication Strategy: Research on transnational brand communication strategies. Invited by CCTV’s China National Brand research team, she conducted a study on Brand Communication Strategies of Global Economic Powers. Her research and practical achievements in brand communication have been adopted by multiple enterprises and institutions.

3. Cross-Cultural Art Communication: She also teaches art history and theory at Tsinghua SIGS. Her research examines global art communication from the perspective of mutual learning among civilizations, including studies on Eurasian cultural migration and artistic exchange, as well as global women artists.

[1] Bo Shui, Chufan Shi, and Xiaomei Nie*. 2023. Metro Re-illustrated: Incre-mental Generation of Stylized Paintings Using Neural Networks. In Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters (SIGGRAPH), August 06-10, 2023. ACM.

[2] Mingyang Su, Yun Xie, FeiFei Wu, Ke Fang, XiaoMei Nie, and Xiu Li. 2023. Digital Transformation of Ethnic Dance Heritage: A Multimodal Interactive Game to Balancing Instructional and Cultural Essence. In Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters (SIGGRAPH), December 12-15, 2023. ACM,

[3] Ye Yan, Xiaomei Nie and Yuhan Dong. P5G: A Patient-Centered Design Method of Virtual Reality Health Game System for Children’s Amblyopia Rehabilitation.2024 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality (AIxVR).

[4] WenQian Liu, Xiaomei Nie *. Cultural Heritage Game Design Based on the Collective Memory Reconstruction Model. International Conference on Comprehensive Art and Cultural Communication, 2023.

[5] Bo Shui, Hanyu Guo, Haoyang Li, Chufan Shi, Xiaomei Nie*. Community Tour: An Expandable Knowledge Exploration System for Urban Migrant Children. The 22nd annual ACM Interaction Design and Children (IDC) Conference, 2023.

[6] Yalan Luo, Weiyue Lin, Yuhan Liu, Hanyu Guo, Xiang Qian *, Xiaomei Nie*. Digital Cultural Heritage Interpretation for Blind and Low Vision People has been accepted for presentation. International Conference on Human- Computer Interaction of International Federation for Information Processing（INTERACT 2023），2023.

[7] Yalan Luo，Yuchen Dong，Xiaomei Nie*，Junchi Zhou，Dingjun Wu，Zihan Jiang，Xi Chen. Auditory and Haptic Interaction Design of Accessible Digital Museum Based on the Blind Information Processing Theory. 2022 6th International Conference on Electronic Information Technology and Computer Engineering (EITCE 2022).

[8] Yuyang Zhang, Wanting Li, Yalan Luo, Xiaomei Nie*.Serious Game Design of Cultural Heritage Education based on the Experiential Learning Cycle Model，2021 International Conference on Information Science and Education (ICISE-IE), 2021.

[9] Nan Chao, Shengge Yang, Yuxian Qin, Zemin Song, Zhaofan Su, Xiaomei Nie*.AR-Poetry: Enhancing Children's Motivation in Learning Classical Chinese Poetry via Interactive Augmented Reality.The Ninth International Symposium of Chinese CHI (ChCHI 2021).

[10] Shufang Tan, Yui Lo, Yuhan Dong, Chaoying Li, Xiaomei Nie*. Eye-Tracking Aided VR System for Amblyopic Pediatric Treatment Difficulty Adjustment. International Conference on Virtual Reality and Intelligent Systems (ICVRIS 2020), 2020. 07.

[11] 张羽洋, 李万葶, 罗雅兰, 聂晓梅*. 基于体验式学习模型的文化遗产教育游戏设计. 现代教育技术2022, 32(7):9.

[12] 聂晓梅.圣境、神境与诗境:欧洲经卷插图、中西亚细密画与中国画的传播与对比. 美术,2020 (08):129-135.

[13] 聂晓梅. 生成中的中国当代设计智慧——第12届全国美展设计艺术作品探析. 美术，2015 (02)：13-16.

[14] 聂晓梅. 从美国三大年展看美国当代艺术的多元对话. 美术，2013(04): 130-135.

[15] 聂晓梅. 不同生命周期的品牌形象设计策略. 包装工程，2015（20）：12-16.

[16] 聂晓梅. 美国百年品牌传承中的符号体系研究. 现代广告（学术刊），2015（12）：39-42.

Life and growth in nature. Guangzhou:  Lingnan Art Publishing House, 2019.

Brand Empire: An Interdisciplinary Study on the Evolution of American Thoughts of Brand Image. Beijing: Tsinghua University Press, 2015.

Blooming in silence: Poem, essay and painting. Guangzhou: Huacheng Publishing House, 2008.