Nie Xiaomei

Nie Xiaomei, Associate Professor and Director of the Communications Office at Tsinghua Shenzhen International Graduate School. Her main research areas include global brand communication strategy, design for social innovation and digital media design, art theory and creation. In recent years, she has focused on leveraging digital design to advance brand strategy, cultural heritage innovation, innovative education, healthcare, and other fields to promote social innovation and cultural communication.

 She has published three books, dozens of academic papers, and applied for over ten invention patents. Her teaching and research achievements have received the Shenzhen Philosophy and Social Science Outstanding Achievement Award, Shenzhen Education and Teaching Achievement Award, Shenzhen Quality Open Course, Tsinghua University Teaching Achievement Award, Tsinghua University Online Teaching Innovation Case, and have been selected as a Tsinghua Shenzhen International Graduate School Quality Course and a United Nations Development Program online course. She has mentored 120 students who have won over 90 awards in national and international innovation design competitions, and has received multiple Outstanding Advisor honors.

She previously served as a brand operations manager for large enterprises, with deep expertise in corporate culture, brand strategy, and design management; projects she led have won national and provincial awards such as the China Media Planning Gold Award and the China Media Innovation Marketing Award. She was a consultant for the China National Brand Strategy Research Group at China Central Television (CCTV), conducting research on global brand development strategies. She also collaborates with government agencies, enterprises, and institutions on research and consulting projects.

 Nie Xiaomei is also engaged in art creation and criticism, having published several art books. She is a member of the Guangdong Artists Association, the Guangdong Youth Artists Association, and the Female Ceramist Committee of the China Ceramic Industry Association.

Prof. Nie earned her Bachelor's degree in Radio /TV Journalism and her Master's degree in Communication from Xiamen University. She obtained her Ph.D. in Design from Tsinghua University. Under the support of the China Scholarship Council's High-Level University Doctoral Student Joint Training Program, she conducted research and studies at Columbia University in the United States.

Dec. 2019 – Present，Associate Professor of Division of Humanities and Social Sciences, Tsinghua SIGS

Oct. 2013 - Sept. 2019, Lecturer of Division of Humanities and Social Sciences, Tsinghua SIGS

Member of Guangdong Artists Association

Member of Guangdong Young Artists Association

Member of Women Ceramists Association of China Ceramic Industrial Association

Expert of Public Opinion Studio of Shenzhen Municipal Publicity Department

社会创新设计Design for Social Innovation (SIGS)

跨媒体设计思维与方法  Design Thinking and Method of Cross-media  (SIGS)

品牌形象传播与管理Brand Image Communication and Management (SIGS)

设计思维与实践Design thinking and practice (SIGS)

艺术原理Art Principles (SIGS)

中外美术鉴赏Appreciation of Chinese and foreign art (SIGS)

叙事表达Narrative Expression (SIGS)

Art and design theory, interactive media design, brand and communication

Main Research Areas:

Her research focuses on interdisciplinary work at the intersection of communication studies, art and design, and information technology, committed to promoting social innovation and cultural dissemination through digital media design.

Ongoing Research Projects:

1. Digital Design Empowering Social Innovation: She conducts theoretical and applied research in the field of social innovation design. At the Shenzhen Key Laboratory for Next-Generation Interactive Media Technology Innovation, she is in charge of the research work at the Interactive Media Design Research Lab, applying digital media design to social innovation areas such as cultural heritage preservation and innovation, innovative education, and healthcare.

2. Research on Global Brand Communication Strategies: She conducts research on international communication strategies. She was invited by the China National Brand research team at China Central Television to undertake research on Brand Communication Strategies of Global Economic Powers, with academic and practical achievements adopted by several significant enterprises and institutions.

3. Research on Cross-Cultural Art Communication: She engages in teaching and research on art history and theory, conducting comparative studies on global art communication from the perspective of mutual learning among civilizations, including art communication across the Eurasian continent and research on female artists worldwide.

[1] Bo Shui, Chufan Shi, and Xiaomei Nie*. 2023. Metro Re-illustrated: Incre-mental Generation of Stylized Paintings Using Neural Networks. In Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters (SIGGRAPH), August 06-10, 2023. ACM.

[2] Mingyang Su, Yun Xie, FeiFei Wu, Ke Fang, XiaoMei Nie, and Xiu Li. 2023. Digital Transformation of Ethnic Dance Heritage: A Multimodal Interactive Game to Balancing Instructional and Cultural Essence. In Special Interest Group on Computer Graphics and Interactive Techniques Conference Posters (SIGGRAPH), December 12-15, 2023. ACM,

[3] Ye Yan, Xiaomei Nie and Yuhan Dong. P5G: A Patient-Centered Design Method of Virtual Reality Health Game System for Children’s Amblyopia Rehabilitation.2024 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality (AIxVR).

[4] WenQian Liu, Xiaomei Nie *. Cultural Heritage Game Design Based on the Collective Memory Reconstruction Model. International Conference on Comprehensive Art and Cultural Communication, 2023.

[5] Bo Shui, Hanyu Guo, Haoyang Li, Chufan Shi, Xiaomei Nie*. Community Tour: An Expandable Knowledge Exploration System for Urban Migrant Children. The 22nd annual ACM Interaction Design and Children (IDC) Conference, 2023.

[6] Yalan Luo, Weiyue Lin, Yuhan Liu, Hanyu Guo, Xiang Qian *, Xiaomei Nie*. Digital Cultural Heritage Interpretation for Blind and Low Vision People has been accepted for presentation. International Conference on Human- Computer Interaction of International Federation for Information Processing（INTERACT 2023），2023.

[7] Yalan Luo，Yuchen Dong，Xiaomei Nie*，Junchi Zhou，Dingjun Wu，Zihan Jiang，Xi Chen. Auditory and Haptic Interaction Design of Accessible Digital Museum Based on the Blind Information Processing Theory. 2022 6th International Conference on Electronic Information Technology and Computer Engineering (EITCE 2022).

[8] Nan Chao, Shengge Yang, Yuxian Qin, Zemin Song, Zhaofan Su, Xiaomei Nie*.AR-Poetry: Enhancing Children's Motivation in Learning Classical Chinese Poetry via Interactive Augmented Reality.The Ninth International Symposium of Chinese CHI (ChCHI 2021).

[9] Shufang Tan, Yui Lo, Yuhan Dong, Chaoying Li, Xiaomei Nie*. Eye-Tracking Aided VR System for Amblyopic Pediatric Treatment Difficulty Adjustment. International Conference on Virtual Reality and Intelligent Systems (ICVRIS 2020), 2020. 07.

[10] 张羽洋, 李万葶, 罗雅兰, 聂晓梅*. 基于体验式学习模型的文化遗产教育游戏设计. 现代教育技术2022, 32(7):9.

[11] 聂晓梅.圣境、神境与诗境:欧洲经卷插图、中西亚细密画与中国画的传播与对比. 美术,2020 (08):129-135.

[12] 聂晓梅. 生成中的中国当代设计智慧——第12届全国美展设计艺术作品探析. 美术，2015 (02)：13-16.

Brand Empire: The Evolution of American Brand Image Theory from an Interdisciplinary Perspective. Beijing: Tsinghua University Press, January 2015. This book was supported by the Tsinghua University Humanities and Social Sciences Publishing Fund and received the Shenzhen Philosophy and Social Science Outstanding Achievement Award (Book Category).

Second Prize of the 8th Shenzhen Philosophy and Social Sciences Outstanding Achievement Award

Shenzhen Fifth Teaching Achievement Award

Excellent Shared Course of Shenzhen Municipal Education Bureau

Second Prize of Tsinghua University Teaching Achievement Award

Tsinghua University Online Teaching Innovation Case

Excellent Advisor for the Academy Award of China College Students' Advertising Art Festival

Excellent Advisor (Guangdong Division) of Multiple National College Student Advertising Art Competition

Media Innovation Marketing Award of China International Advertising Festival